Poker Pro Suing Academy over Advertisements

October 29, 2009 - by Sadonna · Filed Under Poker Women News Leave a Comment 

Sally Ann Boyer is the 2007 World Series of Poker Ladies No-Limit Hold’em World Champion. Boyer has stated that the World Series of Poker Academy used her name and image without permission in advertisements and now she is suing the Academy for damages.

Boyer states that the advertisements created by the Academy falsely claim that she won due to her training at the school. Boyer is not a graduate of the Academy. When she won the 2007 tournament Boyer earned $262,077 as well as the WSOP bracelet and a watch.

A complaint filed by Boyer states: “Soon thereafter, the WSOP Academy began extensive marketing efforts, using Boyer’s recent win to widely market itself as an academy that breeds success in tournaments.”

Boyer comments about one ad that features her picture with her winnings and it says: “The quickest way to your WSOP Bracelet!” and it also calls her an Academy Graduate. Boyer stated that the ads ran in Bluff magazine, in emails and newsletters as well as the WSOP Academy Web site.

Boyer stated that she has never said that her success in the tournament was attributed to her experience attending one day of a two-day WSOP Academy event and she also did not authorize the quote to be attributed to her.

Harrah’s Operating Co., the company that owns the WSOP brand as well as launched the WSOP Academy, are named as the defendant in the case. Post-Oak Productions have also been named because they helped market the academy. Boyer is seeking unspecified damages and recovery of profits from the use of her name.

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